History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
UK's No1 Personalised Cricket Clothing Company
Find your club
and purchase your team kit


SS Grey Hoodies

Only £17.50

Find out more

Team Store Set Up

Easy step-by-step process to set up your own personalised team store

Sign Up
Official clothing supplier for Oxfordshire Cricket


Serious Become Official clothing supplier for Oxfordshire Cricket

Oxfordshire Cricket are pleased to announce Serious Cricket as our official clothing supplier across all our playing squads from 2015 in a 4 year agreement.  Serious Cricket will provide all the playing and leisurewear through a dedicated online store for our customers, and pride themselves on their customer service and experience. Luke Ryan, Business and Operations Manager at the Oxfordshire Cricket Board added, "We are delighted to be partnering Serious Cricket over the next 4 years – I am confident they will provide an excellent service for our parents and players in the coming seasons". We are aiming for clothing to be available online from 19th January, with a fitting session available at a central Oxford Venue on the 18th January. Oxfordshire join a number of other Counties to join with Serious Cricket as their official clothing supplier, along with over 600 Cricket Clubs across the Country. Started in 2005 and based at their cricket centre in Basingstoke, Serious Cricket is the UK’s number one company in personalised cricket teamwear.  Neil Rider, Managing Director of Serious Cricket added, “We are delighted to become the official clothing supplier to Oxfordshire, and over the next 4 seasons we are confident we can kit them out in our high quality ranges, making them not only look the part but helping them to achieve their forward thinking ambitions both on and off the field.” 
Read more

Get a quote

For a no obligation quote for your team kit

Find out more

Sign up for updates

Sign up to receive occasional news of our latest deals, new ranges and more!

Popular Products

Popular Brands

Gift Vouchers

Can't decide? Or want to give the gift of choice?

Buy now,
spend later.

Find out more

Need Coaching?

Contact us & improve your game

Find out more

Latest Video