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Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
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Staxton CC - June's Club Of The Month


Staxton CC take the prize as the Serious Cricket Club Of The Month

We are delighted to announce Staxton Cricket Club as the winners of our Club Of The Month competition.  Staxton CC, who play in the Scarborough Beckett Cricket League, won the competition with a fantastic poetic entry that outlined the achievements of the club throughout the month of June accompanied by a picture of the club boasting their on-field success. With 4 adults teams all striving for success in their respective divisions, the exciting addition of a Junior side for the first time in the clubs history gave Staxton the nod over the competition. The idea of Club Of The Month was the brainchild of Brand Manager Tom Mahoney, "Working with over 500 clubs across the UK & Europe, we know first hand of the amazing work clubs do both on and off the field. The Club Of The Month competition was to give clubs a platform to express their achievements and we were overwhelmed by the response." Tom said: "On field success comes hand in hand with all the hard work and dedication of volunteers, parents and members who work tirelessly off field whether that's coaching the Junior section, ground maintenance, preparing teas & scoring etc. It's nice to be able to give something back and we can't wait to provide Staxton CC with a month's worth of 'Serious Treatment' The Secretary of Staxton CC James Armstrong had the following to say, "We are really exited about being the first Serious Cricket Club Of The Month. We would like to give a massive thank you to Deborah Skelton for composing the winning poem. With our senior teams getting to the business end of the season and the newly formed junior set up,  the Club Of The Month prize will give everyone at Staxton a huge boost. Hopefully this will be the first win of many this season." Throughout the month of July, Serious Cricket will provide Staxton with £1000 worth of prizes in the form of personalised team kit, equipment, exclusive discounts and much more.  Follow us on Twitter and Facebook for exclusive content and track Staxton's month of 'Serious Treatment'.
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