History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.

1978
1983
2003
2005

OUR STORY

NEIL RIDER

Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.

SIMON RIDER

Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.

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Cricket Covid 19 Update January Newssquare

News

COVID-19 Update: Lockdown 3.0

05/01/2021
Following the news that we have entered national lockdown 3.0, our cricket centre, shop and offices remain closed until further notice. We are still operating online to help you gear up for the start of what will be the most anticipated cricket season of all time. We will continue to process, manufacture and dispatch all cricket equipment, teamwear and clothing orders as quickly as possible - please bear with us as we operate with a skeleton staffing structure.  For those customers who have cricket centre bookings over the coming months, we would encourage you to log in to your account to cancel any bookings which will automatically place a credit onto your account to use when we re-open. Whilst the office remains closed, for any enquiries please contact sales@serioussport.co.uk and we will get back to you as soon as possible. Thank you for sticking with us throughout these uncertain times and we hope that you all stay safe and well. We look forward to servicing your cricketing needs over the coming months. Best wishes, Neil Rider Managing Director – Serious Sport Group
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