History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.

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It's back - Serious Cricket 100 La Manga 2020!!

Following the huge success of the Serious Cricket 100 Festival this October, which saw West Reading CC from Berkshire crowned Champions from 10 competing teams, bookings are now being taken for the 2020 event. The 2019 highlights can be viewed here: CLICK HERE TO VIEW OUR VIDEO  For the ultimate cricket tour Serious Cricket will once again be hosting their 5th annual 100 Ball Cricket festival, at the five star La Manga Sports Club in Spain. Teams that enter will be guaranteed 4 x 100 Ball matches, will receive a free set of team coloured clothing, enjoy accommodation with swimming pool and even enjoy a Free Bar at the Awards Dinner! At just £340 per person if booked before Christmas the Serious Cricket 100 is the ultimate finish to the club cricket season. New for 2020 will also see the addition of a Women’s Cricket Festival running alongside the Men’s event. Places are limited to ensure that all teams have the best possible experience and 2019 was a sell out! To register your interest or for further details on how to enter please email neil@serioussport.co.uk
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