History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
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England Captain Charlotte Edwards Batting Masterclass


England Captain Charlotte Edwards Batting Masterclass

Batting Masterclass with the England Captain Charlotte Edwards, the England Womens captain came to the Dummer cricket centre on the 10 April to run a batting masterclass.  Miss Edwards ran a similar course with Serious Cricket in 2013 and the 2015 course proved every bit as popular with over 45 children attending.  The course was based around playing spin bowling.  With five stations testing the players technical/physical abilities and the session ended in a spin based challenge.   This was followed by a Q and A, which brought up some interesting questions!  How do you manage the pressures of captaincy and keeping your form?  Who was your female role model/influence?  Were just two of the more informative ones! Everyone went away with a real buzz having benefited from being up close to the leading run scorer in Womens ODI cricket.  Click Here for more information on coaching at Serious Cricket.  
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