History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.

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16sep18 T20 Cup Stumps


Personalised Stumps

Personalised Stumps. Cricket seems to be getting more colourful.  First, we had coloured clothing, next came light up bails and now we have coloured personalised stumps. Whether it’s for a charity day, a club/school T20 match everyone seems to want a coloured stump option. Serious Cricket offers clubs three options when it comes to personalised stumps: Full colour - These full-length wraps mean you can add personalisation or promote your club sponsor in a modern T20 coloured format.  All six stumps will also be laminated for ultimate durability - £139.99 Part colour -These full-length wraps mean you can add personalisation or promote your club sponsor whilst still maintaining the traditional wooden look of your stumps - £99.99 Club logo - get your own club stumps with a stylish touch.  Set of six stumps and four bails - £59.99 They are a great way to advertise your club sponsor, your club, and your club colours! The artwork set up and design are included in the cost with delivery only 7-10 working days from artwork approval.  If your club is looking for a set of personalised stumps, you can purchase a set here on our website: https://seriouscricket.co.uk/equipment/undefined/serious-stumps-full-colour/ Tim Lumb - Chairman - “Thorley Cricket Club love their new stumps courtesy of our kit retailers Serious Sport. Superb quality and delivered promptly.” All hail the coloured stump!  As a batter, I still don’t want to see them fall over but at least they can now be as colourful as your language when they do!  Richard 
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