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Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.

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World Cup 5 Home Page 180x180 2


Serious Cricket World Cup 5

To celebrate the upcoming Cricket World Cup, Serious Cricket has launched a brand new competition called 'Serious Cricket World Cup 5' with the winner claiming a prize of 11 bespoke match shirts for their cricket club worth £525 (including the design of the bespoke shirt). To enter the free competition, participants have to answer 5 simple questions (and bonus question): Which player will take the most wickets in the tournament? Which player will score the most runs in the tournament? Which player will hit the most sixes in the tournament? Which player will take the most catches in the tournament? Which team will win the 2019 World Cup? Bonus Question - How many sixes will be scored in the tournament?  The entrant with the highest points total at the end of the tournament will be crowned the winner The scoring is simple, 5 points for a correct answer and 2 points for an answer than finishes in the top 3.   YOU CAN ENTER OUR FREE COMPETITION BY CLICKING HERE.   Competition Terms & Conditions: Players 1. The competition is open to persons aged 16 years or over and who are residents in the UK. Proof of age and identity may be required. 2. The competition is free to enter with one entry per person. Entries can be made via the ‘Serious World Cup Fives’ competition page with the competition open until Wednesday 29th May. 3. If we have reasonable grounds to believe multiple entries have been made by the same person, all entries will be disqualified from the competition. 4. By entering the competition, players will be deemed to have accepted these terms and conditions. 5. Serious Cricket will use each entrant’s personal details for the purpose of administering this promotion. 6. By entering the competition, you are giving Serious Cricket the consent to contact you for the purpose of the competition and other relevant deals/offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any of our direct marketing emails. Your details will never be passed onto a third party. For further information on how we use your information, please see our Privacy and Cookie Policy here. 7. Serious Cricket bears no responsibility for any entry which is incorrectly submitted, lost, damaged, incomplete or received after the closing time. 8. We reserve the right to disqualify or not award a prize to an entrant whose entry we believe be inappropriate, fraudulent or based on misconduct. The Competition 9. Players will be asked to submit an answer for each of the following five questions: Which player will take the most wickets in the tournament? Which player will score the most runs in the tournament? Which player will hit the most sixes in the tournament? Which player will take the most catches in the tournament? Which team will win the 2019 World Cup? There will be a bonus question which will only come into play in the event of a tie at the end of the competition: Bonus Question - How many sixes will be scored in the tournament? 10. Players will receive 5 points for each correct answer and 2 points for an answer that finishes in the top 3. At the end of the tournament, the player with the most points will be crowned the winner. 11. Players will not score any points for correctly predicting the bonus question. The bonus question will only be used to determine the winner in the case of a tie at the end of the tournament. In the case of a tie, the entrant with the closest prediction for the bonus question will be crowned the winner. If the bonus question also results in a tie, a winner will then be chosen at random. 12. Entries will close on Wednesday 29th May, the day before the start of the World Cup.  13. One winner will be crowned at the conclusion of the tournament (week commencing 15th July). He / She will win 11 x bespoke designed coloured match shirts (short sleeve - round neck) for their Cricket club worth £525. The prize will also include the design of the bespoke shirt to the clubs requirements. 14. The club and/or winner will be liable for any additional extras/purchases outside of the prize. Any future purchases will follow our standard returns and exchange policy. 15. There is no cash alternative and the prizes are non-refundable and non-transferable. 16. Serious Cricket reserves the right to substitute the prize for a prize of equivalent or greater monetary value if this is necessary for reasons beyond its control. 17. Serious Cricket will not be liable for prizes that do not reach the winners for reasons beyond its reasonable control. 18. The winner will be notified by email or telephone that was registered to their entry and will be required to verify their identity to the satisfaction of Serious Cricket. 19. If the entrant is not able to accept the prize, verify their identity, has breached these terms and conditions or can’t be contacted within 5 working days, then Serious Cricket have the right to disqualify that entry and award the prize to another entrant. 20. By entering the competition, participants give Serious Cricket permission to use names and answers for publishing purposes including but not limited to, social media channels and the Serious Cricket website. Winners may be required to participate in such publicity. 21. Prize will be delivered 3 weeks from artwork approval.
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