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Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
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Serious Cricket's Berkshire & Oxfordshire go head to head in Unic


Cricket in the Thames Valley just got Serious

12 points currently separate Berkshire CCC & Oxfordshire CCC, both from the Team Serious stable, before the final round of fixtures this weekend in the Unicorns Championship Western Division. Oxfordshire have enjoyed a purple patch during the run-in winning 4 of their last 5 matches with their only slip up coming against fellow title contenders Berkshire back in early June. Berkshire still remain undefeated this season however a couple of draws in their last 5 matches has left them 12 points adrift. Going into the match this weekend Oxfordshire's Captain Luke Ryan had the following to say: "Our squad are very much looking forward to our final 3-day match of the season. We are in the privileged position to be on top of the table and therefore have our fate in our own hands. We will however be approaching the match in the same manner as previous matches and trying our very best to get a win to make the happenings elsewhere irrelevant". Knowing they need a 13 point swing to become divisional champions, Berkshire Captain James Morris won't be letting the occasion get the better of his side: "This weekend is potentially a very special one for us but we'll be relying on others to help us if we are to be popping corks on Tuesday evening. As clichéd as it might sound, we must first and foremost concentrate on ourselves by playing perfect cricket for 3 days down in Bournemouth, picking up as many points as we can in the process. We'll worry about everything else once our job is done". Berkshire travel to Dorset whilst Wiltshire host Oxfordshire this Sunday with both matches starting at 11am. The winner of the division will then progress to play in the MCCA final. You can follow the progress of both sides via their twitter pages: @BerksCricket @Oxoncb / @OCBScores On behalf of Serious Cricket we would like to wish both teams the best of luck this weekend.
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