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Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
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In September 2016 Serious Cricket will be hosting a T20 Cricket festival, at the five star La Manga Sports Club in Spain. Teams that enter will be guaranteed 3 T20 matches, will receive a free set of team coloured clothing, enjoy accommodation with swimming pool and even enjoy a Free Bar at the Awards Dinner! Players will also have the opportunity to receive expert coaching from our ECB Level 3 coaches and current and former Professional Cricketers. For just £285 per person, team numbers will be limited for this exclusive event. For further details, information or to register your interest please email neil@serioussport.co.uk
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