Home/About

About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

Meet the whole team


What our clients say

“As one of the country’s leading women’s clubs, we were ready to delve into coloured playing kit, but had no idea where or how to start. Thankfully, we came across Serious Cricket who have been just so genuine, patient and knowledgeable every step of the way. No question was ever too irrelevant for Martin or Neil and the array of options that they gave us in terms of design, were fantastic. Their dispatch time was also better than any other company we came across, without compromising value for money.  Many thanks Serious Cricket for helping pave the way for a new chapter for Finchley Gunns. Your communication, service and support has been outstanding. ”

Kylie White - Finchley Gunns

View our testimonials


We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at apply@serioussport.co.uk or click below for more information on open roles:

View all jobs