Delivery Times Update: Due to our production team having to work within COVID bubbles, delivery times for personalised teamwear is currently 7-10 working days.


About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

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What our clients say

“Dear Serious Cricket, I am writing on behalf of Llay Welfare Cricket Juniors Under 13s Cricket Finalists, to say thank you for your help providing the squad kit so quickly and to such a high standard. The squad were certainly the most impressive in terms of kit, and looked very professional in their new tracksuits, match kits and caps. Many thanks again for all your help supplying the kit so quickly, the logos in particular looked fantastic. ”

John Parry - Llay Welfare CC Senior Coach

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We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at or click below for more information on open roles:

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