Joined the Serious Sport Group in 2006 to launch the coaching side of the company. As that took off he has now progressed on to become our Cricket Centre Manager and oversees the seamless running of our Sports HQ. When not at work he can often be found in the golf pro shop looking for the latest gadget to enhance his game!

As our Head Coach and with Professional playing experience under his belt, Richard co-ordinates the coaching at Serious Cricket.  He looks after all the programmes at our Cricket Centre or externally at the many schools, clubs, district associations and county teams we work with.

‘Olly’ is a key part of our coaching team working with players in a group and one to one environments. If he isn’t doing that he can often be found as a spare pair of hands in our retail outlet, busy warehouse, or even helping out behind our bar!

Neil is the founder and MD of the Serious Sport Group, but started coaching when he was just 16. With a deep passion to share his knowledge and improve others, he went on to become one of the youngest ECB Level 3 Coaches, and having spent several years coaching various County age group sides, he then spent 5 years as Assistant Coach to the England Womens Team. Although he rarely 'hands on' coaches now, he is always around to help support the coaching team at Serious Cricket when required and enjoys adding his input to enhance our ever growing coaching programme!